When you have been a leading newspaper group for decades, there isn’t a pressing need to change with the times. However, in this digital era, people don’t usually have the time to grab their newspapers on their way out. Having a digital platform has become a necessity for any enterprise, especially one with a large user base.

Punjab Kesari is a Hindi-language newspaper published from many centres across different states in India and is one of the four newspapers owned by the Hindsamachar Ltd. Founded in 1965, the newspaper now has a daily circulation of over 1.5 million copies every day. Punjab Kesari is well known for continuing to work against terrorism in Punjab during the early 1980s.

It was essential for the news platform to go online, which led to the creation of a digital strategy to solidify its presence on the internet. The website for Punjab Kesari, which also has the option to be read in the form of an e-paper rank at #626 on the list of most searched websites in the country. The YouTube channel, which is growing stronger by the day has over 1.6M Subscribers. The Facebook page has amassed the most popularity with over 5.2M people engaging with the page on a daily basis. The Twitter channel has 159K followers as well.

Website: https://www.punjabkesari.in/ 

Youtube_Punjab Kesari TV: https://www.youtube.com/user/punjabkesaritv 

Facebook: https://www.facebook.com/Pkesarionline/