Objective:
A huge mandate that pushed us beyond anything we had done so far, the team was tasked with building the complete display, experience and engagement ecosystem for the Auto Expo 2012 in Pragati Maidan, New Delhi. One of the largest Auto Expos in the world, MSIL being the largest Indian brand also had the largest section of the complex.
Approach:
Building on the global positioning of Suzuki – Way of Life, the team brought in architects, civil engineers and designers as a part of the core creative team.
The core value of Way of Life being ‘Excitement’, the team crafted communication, designed visual themes and ensured that all of this came alive at the event by way of Audio Visuals, Press Kits, Stall Designs and countless other collaterals.
Result:
There wasn’t a place to stand in the Maruti Suzuki hall. The showcase international cars, the spectacular variants and exciting new launches generated all the required excitement.
