As a dedicated news platform, it was necessary for the group to diversify its publications. This required coming up with something that people would want to view and interact with on a daily basis, something which would be useful for them in their everyday lives.

For this purpose, Punjab Kesari Group launched a dedicated lifestyle channel which showcases a variety of DIY hacks on a regular basis to make your life easier, called Jugaad. The channel has amassed a huge amount of social presence since its inception. The Facebook page has over 5.3M followers, the YouTube channel has 173K subscribers, while the YouTube channel has 64K subscribers.

Facebook: https://www.facebook.com/punjabkesarijugaad/ 

Instagram: https://www.instagram.com/jugaadhacks/?hl=en 

JugaadTV: https://www.youtube.com/jugaad