Being a regional language newspaper is hard, especially with the growing popularity of global languages. And when you are the leading newspaper in your category, you know what it is to be like at top of the game. But in these times, where technology is advancing so rapidly that the internet is adding more users every single day, it is necessary for any enterprise to also have an online presence.

Jag Bani, a leading Punjabi language newspaper started by the Hind Samachar Ltd., more than 400,000 copies of which are printed in Jalandhar and Ludhiana to be circulated every day. With the newspaper having seen prominent columnists such as Khushwant Singh, Menaka Gandhi, Shekhar Gurera and more, it is evident that the popularity of this regional news platform knows no bounds.

It was thus essential, that the platform also has a presence on the internet, where people can engage and get their news in more forms. The digital strategy to take the platform mobile, with the news sources appearing in all forms. The website has readership from different countries, such as Australia and Canada. The YouTube channel is going strong with over 1.2M subscribers and counting. The Facebook community has over 3.2M followers who engage with the page content on a regular basis. The Twitter channel has 31.3K followers as well.

Website: https://jagbani.punjabkesari.in/ 

Youtube_Jag Bani TV: https://www.youtube.com/user/jagbanipb 

Facebook: https://www.facebook.com/JagBaniOnline/