Football in India has recently taken a commercial turn. With the introduction of the Indian Super League, the amount of money involved in the sport has risen rapidly. So has the interest of fans in the sport, who fill out the stadiums in their team jerseys cheering on as the game progresses. But what about the ones who couldn’t make it to the game?
With Kerala Blasters FC as our client, we created a fan engagement platform for all the fans to gather in one place and show their support. The footballing community has never been stronger, with fans participating in various contests and showing their support with fan anthems, photographs and more, all on the KBFC platform.
We took it a step further, introducing a premium membership for the footballing die-hards. Not only do you have the standard features, but you also get access to exclusive events at the stadium, passes to watch the players train, a member’s kit box with club-branded goodies and more.
