“…so, what is a Brand?”
You’d be surprised at how many times that question is thrown at me while I’m trying to explain a go-to-market strategy. This comes from startup founders as well as successful leaders of legacy businesses. Hence, it’s an ambiguity that’s present across the business landscape, which is why I respond by throwing it right back at […]
“… make a viral video!”
Any variation of the above brief (if you can even call it that) is a clear ringer that the idea you’ve put on the table has gone over the head of the decision-makers and the project is about to go downhill. Let’s get one thing straight – you cannot ‘make’ viral content. While marketers and […]